What Is SEO And Why Is It Important?

SEO is a way to get organic traffic to your website from search engines. SEO offers many benefits to businesses. It can boost traffic, conversion rate, visibility and reach of a website.

What is SEO?

SEO simply stands for Search Engine Optimization. It is the process of improving your website visibility to get organic and quality traffic. The higher your website ranks on search results, the better your chance of attracting more traffic and attention from potential and existing customers. When done the right way, SEO can help your business or brand outperform others in the industry.

Why is SEO Important?

SEO is very important for digital marketing and targeted advertising. It helps to make your website visible to searach engines. On the other hand, SEO is the most important factor in achieving success on the web. It forms the foundation of your online business.

In today‚Äôs competitive web environment, SEO has become more and more important. The search engine algorithms are constantly changing and it’s hard to understand what ranks you in comparison to your competitors. In addition, Google changes its algorithm frequently which further adds to the complexity of SEO strategies.

SEO is essential for the following purposes:

Visibility and Rankings

Users tend to choose the top five search results on search engines. SEO helps your website be among the top five or even rank number one on SERPs, increasing your chances of more quality traffic.

Web Traffic

If potential customers can’t find your websites, you miss your chance of making sales. SEO increases organic traffic to your site, ensuring that you get quality traffic from potential customers. The more potential customers view your website, the higher your chance of making more sales.


Users tend to depend on the most reliable options that search engine providers offer. So, the higher your website ranks, the more trustworthy you appear to users, which helps to portray your product or service as reliable.

User Experience

The more users find your website challenging to surf or navigate, the less they visit it. An SEO-optimised website helps users have a better time on your website and grants them easy access to your product or service.

How SEO Helps in Lead Generation?

In sum, here’s how SEO helps in lead generation:

  • SEO helps your business rank higher when keywords related to your business are searched for.
  • SEO helps potential find your website and content organically.
  • If your content fits the criteria of your target audience, you can easily convert a random visitor into a lead and eventually make them a customer.
  • SEO serves as a funnel that drives leads into your website.

In the past, most companies used cold calling, an outbound marketing tactic. However, the advent of digital marketing rendered cold calling ineffective. SEO, on the other hand, is an inbound marketing tactic that brings leads directly to you. The SEO leads that find you are likelier to become customers than the people you approach randomly.

What are the benefits of SEO for Small businesses?

SEO helps you create a user-friendly website

SEO doesn’t only focus on the website ranking on search engines; it also focuses on the user. When you use a decent on-page SEO, it gives your users satisfaction and helps them to have a great time on your website.

SEO helps your business grow faster and find new customers

Businesses that have websites tend to do well than businesses that don’t. SEO helps your website rank higher on search engines, which translates to more visibility and sales.

SEO helps you explore new platforms

The Web is one of the biggest marketing platforms in the world but not the only one. SEO can help you explore other social media platforms to boost your business and gain more traffic.

SEO helps you build brand awareness

Users tend to trust brands that rank high on search engine result pages rather than brands that don’t have a solid online presence. Small businesses can build brand awareness through SEO to rank higher on search engine result pages.

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